The Values Awareness Campaign (VAC) aims to bring the conversation of individual core values to the forefront of our daily lives.

Personal values are your inner compass directing you in your daily decision-making, ultimately influencing and shaping the fabric of our society. As abstract as it may sound, things that benefit and hurt you directly come from the kind of values you have.

VAC intends to remind/reset your existing values as they have made you become the person you are.

They affect your happiness and create an opportunity to adopt new values for a better you and a better society. As individual thoughts change, society changes.

We all reach that “AHA moment” when we realize a new path, reveal new opportunities, or recognize new ideas. Our logo visually represents this by constructing the word “AHA” with graphical “doors,” reminding us that opening doors to new perspectives can often take you on an unexpected positive journey.